Experienced Digital Marketing Specialist with a demonstrated history of working in the banking industry. Skilled in Search Engine Optimization (SEO), Microsoft Excel, Digital Marketing, Lead Generation, and Social Media Marketing.
Custom Product Packaging and User Experience
User experience varies from person to person. One thing liked by you may be disliked by me and vice versa. One thing considered good by you may be considered bad by me. The same is the case with the choices of people who buy Custom Product Packaging. Likes dislike, and requirements along with physical features and behavior of a product determine the user experience. User experience can’t be determined as one-way traffic. The quality, design, availability, price, shape, printing, and other features of your packaging stuff when proving useful, look beautiful, and are considered affordable for the customers who buy these readily. However, when their color scheme and other features don’t fulfill the requirements of your clients and fail to appeal to the taste of your clients, they reject these.
The problem of Producers of Packaging Stuff
Now the key question is how to know the experience of the end-users about your custom packaging. It’s true that being a manufacturer of custom packaging boxes with logos, you mainly deal with the wholesalers and the manufacturers of cosmetics, candles, cartridges, and other packaging requiring products but these people just use your stuff in order to pack their items. They don’t use your customized packaging material. It’s actually the end-users or the common men who go to the retail outlets and buy the products packed in your boxes? Do they like your packaging or not? Do they face any problems while using your Printed Packaging Boxes or not? Are they become happy while using your packaging or have they become so upset with the brands that use your cardboard packaging that they have decided to stop using the products of these brands just because of your retail packaging boxes?
The Easiest Solution for Box Manufacturers
The survey is the best and rather the easiest possible solution for the above-mentioned problems of the manufacturers of custom printed cardboard boxes. you demand feedback about your packaging material from the wholesalers, they demand it from the retailers and they do the same with the end-users then the wheel starts moving back and you come to know what the people say about your product or are they satisfied with it or otherwise! This is not at all the right way. Using such a channel no solid information can be received. And the steps taken for the betterment after wrong feedback, in spite of soothing the situation can rather aggravate it further. Therefore, no way out except to act yourself. Conduct a general survey. Go directly to the end-users. Meet them. Ask them. And know what you want to know. Learn what is necessary for the betterment of your business. Ask them what their feelings are about your packaging stuff. Ask them if they are comfortable with your products. Ask them if they feel any problem with portability while using your packaging material. Ask them if they find the printing of your boxes decent or not? You may also ask them if your boxes are protective, stylish, and attractive or not. You may also ask them if your packaging boxes are easy to open, close, and keep for a long time or otherwise? You may also ask them to compare the packaging of your competitors with that of yours. Such questions will help you to overcome your flaws and drawback.
Feedback of Stakeholders and Packaging
It’s true if you are producing cell phones, laptops, toiletries or any other thing then you only need the feedback of the end-users of your products but if you are producing cardboard packaging then along with the feedback of the common men you should also try to take the feedback of those who pack their items in your boxes, no matter these are the manufacturers or wholesalers because they buy your boxes in bulks. They pack their produce of millions of dollars in your boxes. They want to be ensured about the safety, styling and the best possible advertising of their products so, ask questions to them as well. Ask them how they feel about your packaging. Ask them if they need any changes in the shapes, colors, and other specifications of your Custom Wholesale Boxes or any other packaging stuff. Thus if you really want to receive comprehensive feedback then you should go to all stakeholders, i.e. the public, the wholesalers, and the manufacturers because only comprehensive feedback can enable you to reach a better conclusion.
How to Use Feedback?
If you have received feedback from all stakeholders, you have reached the first step. The next step is to utilize this feedback in order to win the trust of as many clients as possible. Of course, you can’t make everyone happy but you can win the trust of maximum people by redesigning your cardboard packaging according to their choices. However, this is a very sensitive operation. Don’t miss anything. Don’t confuse the choice of the masses with that of yours or of any minority, i.e. comparatively smaller clients in monetary terms. For instance, if half of your big clients want Custom Product Packaging of one type while others want the same of some other type then you should not force one group to purchase the packaging boxes made according to the choice of the other group instead you should try your level best to satisfy both groups by producing boxes of both types. For doing so, you may have to do harder work, spend more time, bear more expenses and hire more labor, etc. but in return, you may become able to win the trust of all of your big clients and may succeed in making them your brand loyal. Thus you can increase the sales of your packaging products as well as can become reputable businessmen by upgrading your packaging boxes in accordance with the feedback you received from the users who have experienced your produce.