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[E-commerce must read] WhatsApp Latest Interactive Message Feature
Have you ever shopped online? (This seems to be a really stupid question…) Let me rephrase it. How much do you spend online on average monthly? Let me guess, 20% of your total purchase? 50%? Or an even more shocking number?
Although there are shopping malls everywhere in Hong Kong, the rise of e-commerce has gradually transformed the consumption habits of Hong Kongers in recent years. With online shops, all clothes and daily necessities can be purchased and delivered to our doors. Thanks to the epidemic actually, we browsed more online shopping platforms unconsciously, be it the e-Commerce giant Amazon or some small Instagram shops. The online world has created the omnipresence of “shops” and products.
“The total turnover has increased significantly in Hong Kong, the increasing rate is more than 100% from 2018 to 2019.”
－ Online shopping platform SHOPLINE
Do you know that there is an inseparable relationship between online shopping and social messaging platforms such as WhatsApp? How? Basically, it is because all online shopping platforms have their own inquiry and ordering methods provided to customers. Since WhatsApp is the most popular communication platform in the world, almost all e-commerce merchants will opt for WhatsApp Business to integrate with e-Commerce shops, launching marketing campaigns, and handling customer service.
According to WhatsApp Official data, currently, there are more than 50 million merchants using WhatsApp for their business.
“There are 5.35 million active WhatsApp users in Hong Kong every month, which accounts for 83% of all active social platforms users.”
－Digital 2021: Hong Kong
WhatsApp Business announced its latest feature recently – Interactive Message Template, which is absolutely indispensable for e-commerce merchants because Interactive Message Template enables smoother conversations between merchants and customers and optimizes customer service.
“To seize each online business opportunity, you must first seamlessly bridge your social media and online stores, and you must never miss any customer’s inquiry.”
What is an Interactive Message Template?
That’s right, WhatsApp’s newly launched Interactive Message is exactly one type of message that can increase the interactions between you and your customers. This function makes good use of a chatbot, which is extremely convenient for customers to reply with just one click.
There are two types of Interactive Messages, one is List Messages and another is Quick Reply Buttons.
Here are some points to note when using Interactive Messages:
Your customers can only choose one option from either List Message or Quick Reply Buttons, and they can go back and reopen the previous message.
Interactive Messages can only be sent within 24 hours since the last message from your customer, otherwise, an error exists.
iOS, Android, and Websites all support Interactive Messages.
View the comparison of normal text messages and interactive messages:
Photo credit: WhatsApp
Each list message can contain up to 10 options. You can customize the content of each option, including title, menu content, etc.
It is super convenient for customers to choose and reply instantly with only a simple click. What’s the benefit for you, merchants then? Of course, List Message helps too! For merchants, you are able to reply to the customer with the same text content every time, no more copy & paste!
Quick Reply Buttons
Quick reply buttons function allows you to provide up to 3 options under each message.
For example, for the question “Welcome! What language do you prefer”, you can use the quick reply buttons to add three options “Traditional Chinese”, ” “Simplified Chinese” and “English” for customers to choose from.
You can also customize the picture, title, option name, etc. in the quick reply button function.
Want to know more about the auto-reply function: The quickest reply you can get. WhatsApp Chatbot Autoreply.
Why is an Interactive Message Necessary?
For User Comprehensiveness
Interactive messages provide us with a more concise and consistent message format, rather than long-text messages. Thus, customers can ask and choose what they want from a business through interactive message buttons. Customers would be more familiar with this feature and have higher comprehensive levels over time.
For Enterprise Income
Chatbots using Interactive Message features can automatically reply to the customer’s choice, which achieved significantly higher response rates. It would probably provide the customers with a better and more satisfactory shopping experience. We believe that it would bring higher conversion rates as well!
Interactive Messages can be populated in real-time and so can be personalized to customer needs or situations. For example, you can show a List Message including available time slots for reservation, or use the Quick Reply Buttons to display previous delivery addresses.
Interactive Messages do not require any templates or pre-approval.
When can we use Interactive Messages?
Learn more on SleekFlow!