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Is Your Business Card a Keeper
Your business card printing piece is an extension of your workplace. Your business card tells the people you hand it to about the kind of office or company you work for. Or if you are a business owner, it tells your contacts about the kind of busines... How To Successfully Host Your Trade Show Booth
Trade shows are by far one of the best venues to introduce your business to your target market as well as to your associates. Whatever your niche, there’s surely a trade show or exhibit to showcase all the products and services in your particular ind... A Bedtime Story For Your Marketing Collaterals
I remember a pizza parlor where my kids and I recently had this huge pizza slice each for dinner. As we were waiting for our order, I can’t help but notice all these words and sentences scribbled in cursive writing on the walls of the restaurant. Whe... Marketing Your Business On A Shoestring Budget
We all know that most advertising strategies require not only most of your time but also a huge amount of your budget. Advertising is just too expensive, and chances are, if you are a small business or starting a new one, you won’t have enough money ... Top Ten Tips To An Effective Direct Mail Campaign
Direct mail campaign is one of the most effective marketing campaigns for any business. In fact, most businesses often owe their success to the effectiveness of direct mail as their marketing campaign.Direct mail can help you get high profits with mi... What is a Tchotchke?
Have you heard of the “Tchotchke Trap”? Huh? Say what?!I’ll say it again. The tchotchke. Have you heard about it? They’re mostly present during trade shows and exhibits. But they often end up collecting dust, or given away, and worse, thrown to the g... Compare and Contrast Your Business With the Competition
I have been losing sleep for the past few days because I cannot decide which car to buy. Buying a car is a major decision. If I do not get the right one or I get something not worth my money then I will be spending hard earned money for something tha... Going Beyond Your Checklist When Preparing For Trade Shows
When you prepare for a trade show, the key is to expect the unexpected. Disasters often come when you least expect it.Hurricanes may suddenly roll in your area; massive power failures and phone lines may suddenly occur. Or worse. Your print collatera... How To Effectively Promote Your Seminars
You have the best seminar in your profession. You have the best presentation ever. And you still did not get your expected number of participants.What went wrong? You’ve been preparing for this seminar for more weeks that you can count and still, eve... Getting The Perfect Chemistry Between Your Postcard’s Images and Text
When selling your products, plain pictures are not anymore good enough to your target clients if you really want to succeed in the business you’re in. Often, business owners and designers forget the fact that pictures alone cannot sell a product.The ...
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