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Articles by: David A. Goldsmith

Smart Management - The Next Best Thing To Cloning Yourself
Business management can be both exciting and frustrating: sometimes both at the same time. Hopefully, you’ve got more of the exciting and less of the frustrating, but in any case, there are things that you can do to make life in the office more pleas...

Practical Motivation - Back To Basics
Essentially, to motivate a piece of equipment to operate, you need to give it the proper source of energy and to push the start button. If only people were so easy. Authors like Bob Nelson, in "1001 Ways To Reward Employees," provides ideas and tec...

Marketing Obviously, The WOW Factor
Marketing obviously. What's there to say if it's obvious, right? Well, doing anything obvious is often not so obvious until it's pointed out. So, here's pointing. Say your goal is to increase sales. The obvious part is that there are three ways ...

Build A Solutions Force, Not A Sales Force
Do you dream at night of your sales force closing all the deals in your pipeline only to wake up and realize that you still don't have the Ferrari in your driveway and that very few of the leads you get ever turn into cash? Your company's approach t...

Succession Done Right The First Time Around
In an ideal world, a CEO selects and preps a successor. He shows up at his retirement party, collects the gold watch, and heads for a life of bliss on teeing grounds and putting greens. His replacement hops onto the throne, transitions smoothly, a...

People Don't Buy Relationships
Unless you’ve been living under a rock, you’ve probably heard that “relationships are the most important part of business.” In other words, people buy from people they know. If you want to make sales and build loyal buyers, building relationships i...

14 Rules of Business Referral Etiquette
One of the key roles of management is to build business through relationships. A common way to build relationships is through referrals: with, for and through banks, attorneys, employees, peers, and anyone else who has something that someone else wan...

9 Things You Should Know about Dealing with Venture-Capital Brokers
You want to buy a new company, expand operations, acquire a business, or raise capital. You’ve decided to go for venture capital funding versus a bank loan for a multitude of reasons from the risks involved to the amount you need to carry out your p...

Win By A Nose, Lose By A Nose
Have you ever focused on something so intensely that your senses seem to shut off? Imagine being a jockey at the helm of a Belmont Stakes contender. Your horse is breathing hard, but you barely notice it. Your body is rocking in tune with the flow...

The Morale Myth
Why is it that no matter what you do to boost morale, from parties and picnics to pats on the back, you end up with the same short-lived results? You know, everyone’s happy for a couple of weeks, then they default to heel dragging and excuse making ...


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