You Are An Internet User... But Many People Are Not
Many companies now advertise on search engines. It can be very lucrative if you know what you are doing. We advertise on search engines. If you are reading this article on-line, it is a good chance that you use the internet on a daily basis to fin...

The 4 Step-Program for Using Direct Mail to Recruit
So you’re are looking to recruit for new mortgage brokers. When you think about doing that you probably hope that you can create enough interest in your company that you have enough hiring prospects to choose from and still be able to get the cream ...

Increase Repeat Business and Referrals with Direct Mail
So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to custome...

Direct Mail Postcard Rules
It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also a fact that it costs far less money to keep a customer than it...

Brand Your Business
You may have heard something about ‘branding’ in regards to marketing, but perhaps you’ve wondered what that means exactly.Sometimes it is better to explain something in relation to something else. That’s what I am going to do – so first I will star...

10 Elements Every Direct Mail Piece Should Have
Don’t want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the results you want:1. A clear, bold head...

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