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Articles by: jay conners

Mortgage Leads, Quality Leads to Applications
If you are a mortgage broker or loan officer looking for internet mortgage leads as a source to pick up some more applications, make sure the mortgage leads you are using are of good quality.Here are a few tips to help you determine lead quality.When...

Mortgage Leads, Taking Applications Not Rejections
For those of you that are mortgage brokers or loan officers you know that cold calling is an essential part of the sales game.You must also realize that no matter how good you are when it comes to sales, you will undoubtedly experience rejections and...

Mortgage Leads, Real Time, Three Ways to Increase Applications
There are a lot of people in the mortgage business and they will find that the first thing that you need to get is some applications. Many people will want to score at least one mortgage a week. However, there are things that will help you get the a...

Presenting Your Product
We all know the expression “you only get one chance to make a first impression,” well it holds true when it comes to presenting your product to your customer.For starters, the last thing you want to do when a customer walks into your office is presen...

Relax Your Customer
One of the most important skills a doctor can posses, is that of a bed side manner. In the same sense, it is important that sales people posses the same type of skill, to be able to put their customer at ease.Relaxing your customer is important to an...

Mortgage Leads, You Get What You Pay for
There are many mortgage lead companies out there to choose from. Each with their own individual way of obtaining leads to sell to loan officers. But remember, you get what you pay for.Lead companies sell their leads in a variety of ways. Some allow y...

Prospecting Your Customer
When you establish a relationship with a customer, you want that relationship to have many levels, not just one layer from one sale.We all have our sales goals to meet on a weekly, monthly, or quarterly basis. This doesn’t mean that once we get a sal...

How to Get Your Customer Talking
Before we can sell our products to our prospective customers, we must first get to know them and their needs. The best way to do this is to get them talking.When you approach a prospective customer, it can be a challenge to get the customers attentio...

Be Persuasive When You Sell
When you are selling your products to clients, you don’t want to be pushy about it, you want to be persuasive.Have you ever been around a sales person who seems to have everything going for him?He has no problem talking to people, people like him, he...

Paint a Picture With Your Words
Depending on what you sell, it is not always easy to get your point across, so it is very important to paint a picture with your words to give your customer a visual of your product, or a visual of themselves using your product.When you are meeting s...


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