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Brandbuilding with Taglines
When it comes to building your brand, you want to take advantage of every possible shortcut to help your target market know you…and remember you.Taglines provide that path through the woods.A tagline consists of a few short words that communicate to ... Membership Marketing – it’s More than Magazines
Membership marketing is not new. The American Medical Association was founded in 1847, while the Marine Corps Association was formed in 1913, to cite a few examples. But membership marketing seems to be gaining traction in today’s marketplace.The wor... Premiums and Freemiums- Who's Doing What?
Just like in the fashion industry, premiums have their hot sellers and their has-beens. The industry is sensitive to changes in technology that render some premiums obsolete, and to political events that affect the business climate. Stan Konik, P...
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