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Dental Surveys Can Boost Marketing Campaign Results
In dentistry as with any other profession is it important that you know what your clients think of you and why they came to you. You need this information so that you can devise a marketing campaign to bring in more patients like those that patron yo... Goal Setting For Your Dental Practice and Then Following Through
Face it your practice can't go according to plan if you have no plan.What do you want to achieve this year? More new patients per week? Higher average dollar-amount of treatment plans? Better patient-satisfaction ratings? No matter what it is yo... Dental Marketing Basics
Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything by the way. Here are some tools that are brilliantly simple and with them you really won’t have to sweat the small stuff.The more t... 6 Facts About Postcards That You Can Use to Grow Your Dental Practice
In my plethora of experience I have managed to cull out for you what I consider the “best of the best” – in other words, I took the most proven details about postcards that are significant to you starting a dental postcard campaign and really winning... What the Heck is a Campaign and Why Do I Need to Do One?
Many people ask me, “What is a postcard campaign, exactly?” “And why do I need one?” I sigh. I take a deep breath before writing this chapter. This is a biggee. Very important subject. This is the one that is hardest to teach. No matter how I try,... There’s More to Marketing ROI (Return On Investment) than Meets the Eye
All too often people look at marketing ROI in terms of response rate: in other words, “I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible.” This is wrong thinking. When it comes to marketing ROI, you have to realize t... The Importance of a Marketing Plan
There aren’t many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month period, and should be made up of weekly and monthly marketing schedules.This is how you do... The 3 Steps to Marketing Like the Big Dogs
You’re an independent loan officer that works from home, but you still want to sell like you’re backed up by the Big Dogs. That is not so hard when you know how to market. Sure, if you could market with XYZ’s big-time budget, then you could get mor... Stay in Touch with Leads and Get More Closes
How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot. Whether a small company or a large one with a sales force, the leads that are alw... Starting Small Business Promotional Campaigns
So you’re starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right? How are you...
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