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Marketing Strategy for a Tough Economy
Nice concept, right? One problem: in a changing economy, your customers' priorities and needs change as well. They are juggling budgets or otherwise re-planning to compensate for the tight economy and their needs are changing at each unexpected econo... The Indirect Profit Margin
In the strictly quantitative world of accounting, an "indirect profit" line does not exist on the P&L form. Every marketer and small business owner knows, however, that many aspects of profitable marketing are not clearly apparent or quantifiable... 7 Ways to Market Your Art Online
As an artist you are creative by nature, which means the business aspects of marketing and selling may feel uncomfortable. Developing an online presence can help with the process. Each online activity creates permanent evidence that you have been the... The 4 Ps of Marketing
There is no shortage of marketing programs, many with great profit potential. The challenge is to sift through and choose the ones that are right for your situation -- the ones that have the greatest potential to grow your business.One key to knowing... 7 Ways to Improve Profit Through Both Long- and Short-Term Strategies
Your marketing mix is the combination of promotions, products, places (distribution channels), and prices you choose for products, services, and the overall business. It is important to strike a balance between those four "Ps". By including both shor... 7 Pricing Strategies That Improve Profit
Pricing strategies are a sometimes-overlooked part of the marketing mix. They can have a large impact on profit, so should be given the same consideration as promotion and advertising strategies. A higher or lower price can dramatically change both g... Online Marketing Through Social Networking Sites (Part 2)
In part 1 of this series on social networking sites, I introduced the concept of online social networking and how to begin online networking. This month, in part 2, I detail some more specific networking and marketing techniques.
Keep it Real
Just... Online Marketing Through Social Networking (Part 1)
Social networking online is one of today's hottest trends. Many, however, wonder how social networking can help their careers or businesses and exactly how to get started with this online marketing technique. Here in part 1, I will help you get start... 7 Steps for Creating a Business or Advertising Slogan
A slogan is a catchy one or two line phrase associated with a product, campaign or business. These are often developed by big-name advertising agencies as part of an advertising or branding campaign. But big-name agencies come with big price tags -- ... Brainstorming Unique Business, Service & Product Ideas
Truly unique concept development is a struggle, which explains much of the "copying" that goes on within any given industry. Our new business, product and service ideas often have existing products and services as a base, producing only incrementally...
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