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A Checklist for Printed Catalogs
Many companies continue to use printed catalogs in their business. Although online catalogs are prevalent in today's digital world, printed ones are still necessary. There are many people who are still not connected to the Internet and many more wh... Understanding the Printing Process
A lot can go into the printing process. If you want to get the most out of your printing and make sure that your advertisements are the best they can be, you need to know a little bit about what the printing process involves before you bother to get ... Warning Signs of a Weakening Marketing Agenda
An effective form of marketing is to set up a system that can then sustain itself, freeing you to focus on other things. Consider the idea of setting up a direct mailing campaign that can largely operate without a lot of direct interaction or supervi... The Best Goals to Set
Setting proper goals can seem like an art, and something many people aren’t very good at. Others live by their goals, and can’t really bring themselves to be motivated unless they have a strong goal to work towards. I’m going to go over some of the d... Balance Your New and Old Business
Marketing can often seem like a bit of a high wire act where you’re constantly trying to find and maintain your balance between all sorts of different things at the same time. One of the bigger balancing acts you have to consider is maintainin... What You Think vs. What You Know
So I decided to ask them about what it was they liked about us, and we got to talking about marketing. They mentioned getting a lot of material in the mail like postcards, seeing the various posters we have up, and even being handed her fair share of... Give a Clear Point by Point Break Down
Learning shouldn’t be a difficult process but I often find that for people like me it certainly can be. When given a lot of information all at once I have trouble getting it all straight in my mind. If a person is going on and on about a subje... Expand Your Current Base or Find a New One?
Every company wants to keep their business strong by expanding it. This means pulling in more customers and people who have never done business with you before. The question needs to be considered whether or not you’re going to focus entirely ... It Isn’t Always About the Best Sellers
The front of a catalog is naturally going to be filled with the most prominent items. I’ve said again and again that certain items just need to be given more attention. If these are the things that you know you’re going to make the most money from th... Knowing the Specifics: Envelopes
Specifically using envelope printing for marketing means that you have some message or connection to your company on the front of the envelopes. Typically this may mean just having your company name and logo on the upper corner of your envelope. ...
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