|
Catalog Printing: Giving Product Photographs Their Due Attention
"Images are one of the most important aspects in advertising, and catalogs are no exception. The man who set the stage for most of our print advertising design standards today, David Ogilvy, found in his research that people look at pictures first be... Finding Your Place
I’ve written, at times, about how to effectively design eye catching brochures that drive sales, but I fear that I may have neglected to mention one of the most important aspects of marketing with brochures - placement. It’s imperative that your ma... Set Your Marketing Up in Advance
"You never want to leave something as important as marketing up to the last minute. The further ahead you plan out what you plan to do the better organized you’ll be to handle it when the time comes to start implementing your marketing agenda.What ma... Go Beyond the Basic Calendars
Each year during December through January the flood of new calendars will hit the market. Along with all the companies selling them will come the places handing them out for free instead. Everywhere you turn you’ll likely see more and more cal... Greeting Card Design Tips
Do you need a personal touch with your customers and clients? Whether it’s a big holiday or you've been keeping up with customer information such as birthdays or an anniversary, greeting card printing is a great way to make a highly personal contact... Product Label Printing
In any retail environment, product labels are the primary way that customers distinguish between products. Imagine a shelf full of white medicine bottles with no labels; customers would have no way of distinguishing between the different types of me... 4 Non-Traditional Ways to Use Postcards
When it comes to a mail campaign, the direct mail piece that will net you the best ROI (return on investment) has got to be postcards.Postcards are popular for a number of reasons:They are easily carried and stored. Postcards can be easily carried fr... Don’t Get Too Complicated
Sometimes there can be a fine line between something that looks interesting and something that looks cluttered and confusing.Flyers can often walk this line when a company tries to get a unique design. Every kind of print advertisement has to balance... Where Does This Go? Effective Poster Locations
"When an advertiser first thinks of the kind of advertising he wants to do, location is usually one of the first questions on his mind. Television commercials are obvious; postcards and catalogs are pretty obvious: straight to the recipient’s home. B... Calendar Ideas
So your company has decided to take advantage of personalized calendar printing. Now comes the time to decide what exactly is going to be on that calendar. The topic of a calendar is going to be the deciding factor on whether or not a person actually...
Syndicate articles by robertjohnston:   
How do I add RSS feeds to my website?
Display a feed of the most recent articles by this author! Just paste the code below in to the HTML source of the page where you wish to display them. You can customize colors, fonts, etc on the feed display page.
|
