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Never Take Your Customers for Granted
I hate it when a company just takes my business for granted. I can tell when it’s happening, and each time it does I find myself inclined to stop providing any business to that company anymore just out of spite. How do companies take a custome... Break Out of the Envelope
Just the other day I received one of many advertisements in the mail. It came in a largely blank envelope, all white except for the name of the company along with a single message in the upper corner of the envelope that said something to the effect ... Is it For You: Booklets
As a little more obscure form of advertising when compared to those more often used, booklet printing has a habit of being either forgotten, or not well understood. Hopefully I can clear up some of the details about booklets, and help people t... View it Through Their Eyes
How can you give a person what you want if you don’t know what it is that they want? This doesn’t just apply to the type of items that you sell, but the way in which you try to sell them. Look at catalog printing as a good way of understanding... 5 Tips to an Enduring Brochure
Brochures have three basic elements: copy, design and photos. The way these three elements interact can decide your brochure’s effectiveness. Your design and photos are most important when the prospect or customer first picks up your brochure. The co... Never Take Your Customers for Granted
I hate it when a company just takes my business for granted. I can tell when it’s happening, and each time it does I find myself inclined to stop providing any business to that company anymore just out of spite. How do companies take a custome... More Than Just Information
Business cards are a form of marketing. There, I said it, and I stand by my claim. What I want to know is why so many people seem to argue against this idea so much and so often. They just keep on getting business card printing done whe... The Outline of Good Marketing
Every marketing push has a basic outline that stretches from the beginning to end and deals with the various things you have to do in order to make it successful. It really doesn’t matter what type of marketing you’re doing, because all of the... Must Have Marketing
Some people have a grudge against marketing, or like to avoid it as much as possible if they can. They don’t think that their company is going to need much marketing in order to survive. They can sell themselves based on the service they provide and ... The Many Uses for Labels
I remember when I was a kid I got hold of a label maker. It would print off basic statements on little strips that you could then stick to whatever you wanted. Of course I had a field day with it, printing off non-stop labels to slap on everything I ...
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