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Don’t Stretch Your Templates Too Thin
The very purpose of creating a template is so that you can use it more than once and create multiple advertisements from it. The question everyone needs to ask themselves though is how much is too much? Just how many advertisements can you get... Design Everything Together
Here’s a tip for anyone who needs to design a large amount of material that’s going to be used all at once: design all of it at the same time. The situations where you’re going to need a large amount of material to use at the same time is rath... Combine Action With Words
Any company can say they have good customer service, but do they really have it? A company can say they have the best deals in town, but how often do they try to prove that they do? As the saying goes, actions speak louder than words, which is... Researching the Market
As the most important part of marketing research should always be a strong element of your marketing department. I can’t think of anything that would be of a greater concern to a marketer than keeping a careful eye on the marketplace. Now, the... Never Plan on Word of Mouth Marketing
It’s kind of sad that one of the most powerful forms of marketing is also the most unreliable. Few things can beat word of mouth marketing in how it can promote something. I’ve seen movies released with massive marketing budgets for them, mayb... Knowing the Specifics: Labels
A label is really just a sticker with a specific message on it. Defining exactly what that is can be a tad problematic because labels are often used for a wide variety of different purposes. One fairly consistent aspect of them though is the company ... Before You Begin Your Business
Every business began with an idea. Before the buildings were constructed, the logos made, the advertising distributed, there was simply an idea behind it. This is what makes a person want to open up a business, but wanting to and being able to... Keep Your Business Cards Updated
When going to various events such as tradeshows and anywhere else where you know you’re going to get a lot of marketing in, I’ve noticed that many companies will have certain themes that they’re pushing. Maybe this boils down to a new product release... Keep Yourself Fluid
The company that refuses to change is a company that isn’t going to be around for very long. Here’s the thing to consider: no matter how much research you do before you start up your company, you are never going to truly know exactly who your c... Keep a Careful Eye on Your Colors
I remember when I was younger and in elementary school we did a little project where we each wrote down what our favorite color was. The teacher then told us about different traits associated with those colors, and different things it might suggest a...
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