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Packaged Deals
Big, expensive purchases don’t come very often for most people, and when they do roll around, most people like to savor them. Think about a new car as a prime example. How often do you replace your car, and how excited does it make you when you final... Thanking Them For Their Time
Any kind of interaction with any customer deserves a follow up with them no matter what. I’ve had some nice lengthy talks with a variety of people at different businesses I was thinking about working with. If I do end up buying something or ac... Make Your Associations Well Known
One of the best ways to boost up a company’s image in the public is by joining up with a charity to help out. Usually this kind of partnership is going to deal with you donating a certain amount of money to them, or holding some kind of sale to speci... Use Your Competition as a Selling Point
The more you hide from your competition the more a person starts to wonder why. Are you afraid to talk about your competition because you know they can do something better than you? Are you hoping that your customers won’t hear about anyone else in y... Tips for Breaking Into a New Market
Growth is a natural part of any strong company, and as soon as that growth falters, you can expect your sales to start declining. However, growth can pose a few problems depending on the industry you’re in. Sometimes you can naturally reach the end o... A Strong First Marketing Push
The first marketing push that a business does can be one of the more important one you’ll do. The first reason is because people like to try out new things. Just ask yourself what you think each time you see a new business opening up. Maybe th... Consider Things You Like in Other People’s Marketing
I was standing around once at a tradeshow talking to someone at a booth. We weren’t really talking business per say, more just talking about the event itself, and various other elements of small talk. Well, as we were talking a person walked b... Don’t Limit Someone to Just What They Can Remember
A lot of important presentations are also very long. They might have a half hour speech and those speeches are often filled with various slides and other things to emphasize certain points. When confronted with this much information I’ve never... Don’t Let Your Own Success Topple You
This happens most often the day after Thanksgiving, and so I’ll use that as an example. This comes from way back when I worked at a department store as a teenager, and I got my first look at one important thing to consider when it comes to how... The Need for More Than One Postcard Campaign
The first postcard I see in my pile of mail just gets thrown in the trash. I might glance at it a little, but that’ll be the end of it. The second postcards garners a slightly longer reaction because I remember the logo. I’ve seen something from this...
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