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4 Tips for Small Businesses in Today’s Economic Turbulence
Nowadays, it’s much harder to market a business than it used to be. With the Internet and television always “on,” that means you must always be “on” as well. No more marketing just around the holidays. Marketing has to be something you think about an... Avoid Tradeshow Problems by Preparing for Them
Sometimes the smallest mistake can take what was going to be a great tradeshow appearance and turn it into a disaster. The problem is you’re going to be away from your company, away from home, and without all the resources you would normally have acc... Good Business Card Traits
I once read somewhere that all an entrepreneur needs is a great idea and a business card to succeed and that seems to still ring true today.But, you can’t just have a plain-old business card. A bad business card is worse than having no business card ... The Looming Threat of the Deadline: Managing Your Time
Imagine this: you’re in the middle of designing some full color brochures, or maybe some postcard marketing strategy, and you have exactly three days left to get the job done. You’re giving the task your full attention when suddenly something else co... Write Ads that Promote Brands
"Your brand should be built on what you can deliver and what you do deliver. If your brand says you have the lowest priced product of your competitors but then a customer finds your type of product elsewhere, your brand has just been ruined in their ... Poster Design Tips to Attract the Masses
Posters are a great medium for marketers, advertisers and sales people alike. They can be huge, colorful and most importantly, they’re hard to ignore. Have you ever walked into a business meeting with a poster sitting in an easel in the front of the ... 3 Common Qualities of Great Small Business Marketing
There’s no worse feeling than spending a boatload of money on your marketing campaign just to be disappointed by your sales.When you spend thousands of dollars on a campaign, you need your investment to pay for itself and then some, so that you can j... Print Design Tips for Beginners
If you are a small business owner or a marketer who doesn’t know much about printing, and you need to work with a professional printer for your marketing materials, this article is for you. I’m going to give you a couple of print design tips that ev... Stop Playing Up Your Prices and Get Customers in Your Door
When a small business is trying to forge its way into the marketplace, the fallback strategy is usually to focus on price. “We have the lowest prices in town” and whatnot. Yet, this pricing strategy hardly ever works.It seems as though only the busin... 8 Great Words to Use on Brochures
Brochures are effective marketing tools, and they have been for a very long time. But in order to get your brochure noticed among the millions of others out there, you have to have an attention grabbing front page.There are certain words that are be...
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