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Wanted: Disruptive Leaders
To be an effective leader you need to challenge everything about the way you do business today. This doesn't mean you run rampant around the building looking for fights to pick or people to question on their methods. It does mean that you cannot blin... Keep 'Em Coming Back for More
The more often people buy from you, the more you sell. It's such a simple idea that it sometimes gets overlooked. It's also one of the only three ways to grow the amount of money coming in the door of your business.1. Increase the number of customers... Offer Multiple Levels to Increase the Average Value of Every Sale
Most of us are very familiar with the up-sell. My most memorable up-sell experience was buying a jeep. The advertised cost was “Starting at $17,500”. That got me interested. I drove away with a $24,000 jeep. How’d that happen? The up-sell.Up-sells ar... Are You Sending Your Customers Across the Street to Complete their Purchase?
Every day thousands of businesses unwittingly send their customers across the street to their competitors to complete their sale. The simple, under-appreciated fact is that the cost of selling a second thing to an existing customer is a lot easier an... Conflict Management Tips for Managers
Everyone has conflicts with other people from time to time; at work, at home, with our friends. Any time we spend a lot of time with people, eventually we bash heads. With our good friends we work through it. With people we dislike, we often just wal... Why Low Prices Drive Customers Away
When you raise the price of something, the demand for it goes down right? Not always. There are a few important exceptions to this rule that you should know about. In fact, sometimes raising the price can actually increase your sales volume.Have you ... Should I Raise My Prices or Lower Them?
One of the realities of business is that the cost of getting new customers is normally much higher than the cost of improving the value of your offering to existing customers. Advertising is expensive, and good sales channels demand a big piece of th... Get More Customers by Adding Sales Channels
As hard as you may try to get out there and let people know about your company and your services and products, you can only reach so many people by yourself. Hiring additional staff is one way to increase your visibility to potential customers, but i... Get More Customers - Management Tips 4 of 4
So you’ve got hundreds or thousands of people looking at what you have to offer. What now? While generating sales leads is definitely the first step, the leads you get are worthless until you learn to convert them to customers.It's time to complete t... Get More Customers - Management Tips 3 of 4
One of the best ways to help people find you is using the Internet. In fact most of today’s successful businesses are using the Internet in one way or another.A common misconception is that you put up a website, and then people will find it. Nothing ...
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