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Planning Things a Year at a Time
Too many companies focus on only the here and now. When it comes to their commercial color printing, they decide what they are going to do in the next month and that is all they have on their plate.Why worry about just the moment when you can easily ... What Does Your Marketing Design Say About You?
Your marketing materials are a reflection of your company and your products. Every choice that you make in designing your marketing materials, from the color scheme to your font choices tell your clients who you are. However, do you know who you are?... Do’s and Don’ts for Effective Advertising
There are so many ways to advertise these days that it is hard to know what options to use and how to use them. Here are some quick and easy tips to effectively advertise your business or product.Do’sDo be sure to book ahead for the holidays. If you... Five Ways to Better Market to Women
Although women are not always the shoppers of the house in the 21st century, they still do the majority of consumer spending in America. Every company should know how to target its product to women. Not doing so would be a monumental mistake.Here a... Helping Others Can Truly Help Your Company
Early August is almost here and the anticipation of the upcoming Olympic Games in Beijing is steadily increasing. As hopeful spectator’s eyes turn expectantly toward China, their eyes will also be taking in the ads of the Olympic corporate sponsors.... Avoid These Missteps in Your Ads
Today's small business owner has many avenues to get the word out about their product. Tried and true techniques like utilizing color printing for targeted direct mail campaigns are still quite popular. However, many opportunities formerly only ava... How to License an Idea
Maybe you are the creative type that comes up with great ideas, but you do not have a clue on how to run a business. Alternatively, maybe you would just rather think of great ideas than implement them. Either way, licensing your idea is a great metho... The Attention Grabbing Ads
When you are flipping through a magazine how much attention, do you usually give to an advertisement? Quite often while I’m looking at a magazine I’ll just flip right past the pages with the ad, giving it only a second or so of my attention, if that.... Making Your Business Card
Business cards are an essential part of every businessperson’s arsenal. You have to have a business card ready to hand to anyone who might be a potential customer. Ideally, each business card will bring you an extra sale (or ten). However, that wi... How to Be Unbiased in Brand Planning
When it comes to advertising your business, you have to set your personal preferences aside in order to make decisions that are right for your business. Although in some ways your personality is a reflection of your business, you do not want to make ...
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