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Making Your Letterhead Look Good
When a small business owner thinks of the essential items that they need, many of them forget about the letterhead. Others simply overlook the importance of the letterhead. But a company’s letterhead is truly an essential piece to their business id... A Bird In Hand
Are you spending thousands of dollars on print marketing and just not getting the results you expected? It may be a flaw in your design or it may be the result of a misstep in your initial planning. More likely, though, it may simply be that your c... Copy Critical in Ad Campaign
Most people assume that effective advertising is based on the actual size of the advertisement and its flashiness. While these do help get your ad noticed, the actual copy and words that make up an ad are critical. Saying the right thing can bring ... Give Them Something New
People like things they know and understand. People like shopping at companies that have proven themselves to be worth their time. This is a safety net most shoppers will gravitate towards if they’re able to. Why take a chance with a company you’ve n... Practice the Proper Timing in Advertising
Knowing the exact time to advertise your services and products could be vital in keeping your business afloat. Commercial color printing marketing tools could be the best bet for any company. You could create flyers, pamphlets, business cards or po... Creative Business Card Ideas
Sometimes a plain white business card just won’t do. If you are in a creative field, like art, you can be more adventurous with your business card design. You would expect a graphic design business card to be more creative than a lawyer business card... Let Your Personality Shine Through
For the small business owner, every little thing is going to count. You have to be aware of every opportunity for effectively marketing yourself and your company. If you don’t have the budget for the huge marketing campaigns it makes the littl... Creative Marketing Ideas with Group Brainstorming Exercises
Whether you are designing an expensive television commercial or full color business cards, one of the best ways to find a winning marketing plan is with a team brainstorming exercise. When handled correctly, brainstorming as a group is one of the bes... Beyond the Fad
Brochures are an old standby of print advertising and color printing. They’ve endured the test of time, but sometimes they get overlooked in the rush to hop on the latest marketing bandwagon. Some will say that brochures just aren’t as hip and sexy... When Your Marketing Campaign Isn’t Working
There are a few tell-tale statements that company executives make when their marketing campaign isn’t working or when they’re losing business. If you have found yourself or anyone at your company vocalizing thoughts similar to the following, immediat...
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