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Commercial Printing Paper: Brightness, Weight, and Coating
The commercial printing industry has a language all to itself. For anyone diving into their first commercial printing project, this language barrier can be intimidating at best. For example, the type of paper you choose to print on has a number of ... The Functions of Color Printing in Marketing
Color plays a major part in marketing. Whether it's a brochure, postcard, poster, or other printed material, the colors you choose either positively or adversely affect the message you send. When color printing, it is important that you keep the ro... Color Printing: RGB and CMYK
Color is color, right? Wrong! Depending on your application and use, there are two main color referencing formats you will come across: RGB and CMYK. These two color formats are for completely different uses, but the result of the two formats is the ... Great Promotional Items
If you plan on giving away items to help promote your company, you need to be aware of just what kinds of items there are to give away, and what categories they fall in.The first is practical.Within this category you’ll find things like calendar prin... Printing Flyers on a Budget
One of the most economical ways to quickly get a word out is to print flyers. These fantastic little promotional tools can be extremely inexpensive and simple or glossy and flashy, albeit more expensive. Whatever your needs or financial limitations... Get a Sampling of the Marketing Field
If you’re going to jump into something you want to know exactly what you’re going to be getting into, right?People opening up a business are likely to do a lot of research ahead of time. You want to find out what kind of market there is for your busi... The Location is the Key
I can recall the number of times I’ve been someplace I regularly frequent, and I see a poster up on the wall some company put up there.The poster isn’t always the most interesting thing and the visuals aren’t particularly amazing. The writing gets ri... The Balance of Art and Information
Posters can often seem like a delicate balancing act if you want to get the most you can out of them.A postcard is so small the message has to be short and the image has to be small. A brochure is long enough that you can have a nice amount of text a... The Unique Touch to Marketing a Service
Product marketing is one of the more simplistic types of marketing you could hope for. I know there are a number of finer points to consider, and ways to do it exceptionally well, but the truth still remains that the product is what will ultimately s... The Necessary Dialogue
One of the biggest misconceptions I’ve come across in the field of marketing is the notion that advertising is a one way form of communication. If you give this notion careful consideration, though, I think you’ll agree with me that this is a faulty...
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