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Does Your Web Site have a Content Management Problem?
At the end of the 90s, research forecasts of online retail sales were aiming for a modest $15 billion by the end of 2003. Compare that with recent figures from Forrester Research indicating that online retail sales in the US alone reached $175 billio... High-Value Content - and a Good CMS - Make the Real Marketing Difference
A quick look at many corporate Web sites finds a surprising amount of low-importance content occupying precious space – and consequently, customer time. The good stuff is supposed to be in there somewhere, but it’s just very hard to find. It should b... Selling Content in the ‘Free’ World (And How your CMS Can Help!)
Whoever said “the best things in life are free” was probably not thinking about content. Then, along comes the ‘big bang’ of information technology and its
progeny – the constantly unfolding (and largely ‘free’) online universe, to drastically re... Beware the Quick Fix! Using Technology to transform your Web site
It is now recognized fact that Web sites can play a crucial role in the growth and transformation of a business. No sales call or marketing brochure is complete without the ubiquitous URL. And no conventional marketing or sales effort can reach targe... Getting to the Point and Getting It Right (with a CMS)
The new era of information exchange is complex but its possibilities are bright and exciting. Shifting markets put enormous pressure on firms to create a seamless and holistic approach to customer interactions. Online consumers are not always hard pr... CMS Can Raise Marketing and IT Synergy for SEO Success
Optimizing a company’s Web site for search engines such as Google and Yahoo!, is a critical task for marketing professionals. However, while Search Engine Optimization (SEO) is becoming increasingly important, the Webmaster and his army of technical ... Hosted CMS and the University: A Winning Solution
In an era where digital content continues to grow at an exponential rate, organizations of all shapes and sizes struggle to manage and create content. Much like large corporations, Web sites play a vital role in the marketing and communications strat... CMS – When Do You Really Need It?
Marketers today make a strong case for a content management system (CMS), extolling its virtues in no uncertain terms. But it probably makes sense to take a step back and think: does your organization really need an advanced CMS? If your current in-h... Metadata – the key to unlocking the real value of a CMS
You've heard the admonishment "don't judge a book by its cover". How about when that book has no cover? No author or even a spine? You're probably not even going to bother with it, right?The same is true for business Web sites that do not 'tag' or 't... Choose the Right Content Management System (CMS) for You
With an explosion of online content there is consequently an explosion of content management systems (CMS) available to help you manage that content, with literally thousands of vendors to sift through. But most CMS' still end up being too expensive,...
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