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Articles by: memspe

Success Strategies Interviewing Potential Employees - Structured Interviewing
Interviewing is the time where most companies rely on ‘gut instinct’ assuming that the candidate is qualified for the position when what they should be doing is evaluating their qualifications during the interview. In addition to direct questions th...

The Future of Content Management Systems
As you can probably already tell, content management systems have reached the stage of being a commodity that is highly in demand. The proof is in the number of competing products that are on the market today and the low prices that these high-end c...

Membership Subscriptions - Which is Right for You?
Which Membership Model Makes the Most Sense? These are questions online business owners ask themselves everytime they set up a membership site based business.The membership model you choose makes a huge difference on the profits that you will see tod...

Newsletter Marketing to Strengthen Your Community
In a previous article we discussed the power of newsletter marketing to strengthen your community. Newsletters can help to build your membership because they are easy to forward. Additionally, they help you communicate regularly with your members, ...

Lifetime Value of Your Members
What Your Lifetime Member Value? How does it affect your business decisions?The concept of lifetime customer value is an important factor in determining what your subscription prices are. It also affects how much you can spend acquiring new leads an...

Calculating the Costs and Benefits of Pay Per Click Campaign
Is a Pay Per Click Campaign In Your Future?Pay Per ClickYou have no doubt noticed the abundance of PPC ads when you’re online. And when you perform a search on most search engines, there are tons of links at the top or side of the results list that...

10 Tips to Keep Members Glued to Your Site
Is your membership site sticky enough? The more times your customers visit your site, the more time they will have invested in your relationship and the more they will come to trust and rely on you. By building up their loyalty in this way, there is...

Web 2.0 Concepts to Keep Your Members Coming Back
Web 2.0 Concepts to Keep Your Members Coming Back Again and Again and AgainWeb 2.0 may be the most overused, and misunderstood, term of the decade. What it means, in a nutshell is providing a user driven website. Basically many membership marketing...

How To Get Quality Web Content
The Importance of Quality Web Content – And How To Get It. Search engine optimization is crucial to get traffic to your membership site. You likely already know this because it’s difficult to avoid. Everyone and their brother has an idea about how ...

12 SEO Tips
12 Tips To Optimize Your Membership Site For Search Engines1. Use unique content wherever possiblePLR and free reprints can be modified to look original to the search engines. To be classed as unique, the copy must be at least 30% different to any o...


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