Google Launches Website Optimizer
Google will soon begin offering AdWords advertisers a new tool to experiment with a variety of different landing page layouts in order determine which one gains the most conversions from site visitors. If you find web site traffic heat maps map interesting,you would propably like google website optimizer tool.
Site publishers will be provided code to drop into their landing page, tagging layout elements and content for tracking by the Optimizer. The tool will then allow publishers to create multiple versions of that landing page that are served up randomly to visitors entering the site via AdWords promotions. As visitors interact with the different versions of the page, publishers are given detailed reports on visitor activity organized by version and page section. You’ll be able to see which sections are most important relative to others, which versions of the page see the highest increase in conversions and make changes to layout accordingly.
Once you determine a layout and design that works best, you’ll be able to stop the experiment and have that version served to all visitors incoming from AdWords. New experiments can be begun at any time as long as the Website Optimizer code is left in your page code.
About the Author: John Parker, the author of many articles regarding India Real Estate and Commercial Property in India.Also is a Realestate advisor and is giving assistance to people for
indiarealestate and providing information on Real Estate Market in India.
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