What do you mean by Search Engine Optimization
One of the main goals of your business website is to attract a lot of customers.
This seems like it should be easy. But sometimes actually accomplishing this goal is anything but simple. With all the new rules put out by the major search engines, getting your site in front of your potential customer is often like navigating a very complex and technical maze. We’ve broken down search engine optimization (SEO) into some manageable bites so you can start with some basic information.
Let's Start With Keywords
If you have run a keyword popularity report on Wordtracker.com looking for popular Search Engine Optimization terms and compiled a list of the most popular words in your field, you know that you need include these words in your website content in order to be found by the search engines. But what is the best way to do this?
SEO, in Denver and nationally used to simply be a matter of placing keywords in specific places so when a search engine does its searching, your site is found easily. Search engines operate with spiders, or web crawlers, that crawl through websites and find those that have words most closely matching the words in the search bar of the browser. Keywords in page titles, page descriptions, and what web designers call META tags were the ones that the spiders and crawlers looked for most often.
Knowing this, website designers began to include keywords at an alarming rate in text. You might have seen an example of this when you read an article that seemed to be incredibly redundant. The content writer was using keywords over and over to attract the attention of web crawlers and therefore, get top rankings in search results pages.
Currently, this issue better understood by search engines like Google, who are looking for websites that are the most user-friendly. And user-friendly does not mean the same thing as keyword dense. Because of this, keyword placement is much more natural. Don’t overload your copy with keywords, and don’t place keywords in your page titles or descriptions nor in your META tags that are not relevant to the text on that individual page. You will not attract the latest form of web crawler.
Moving On To Links
In order to get great results using Search Engine Optimization (SEO), Denver businesses have tried joining linking services or automatic link communities. The reason for utilizing such activities was to raise their ranking on search engines by showing the web crawlers that they are linked to from several websites across the web. The trouble with this is similar to the issue discussed about with keywords.
Nowadays, the search engines use several factors and complex algorithms to rank their results. They match keywords, yes, but they also look at the usability of the site by analyzing the websites that link to it. So if you sell painting supplies and you have links to your site from art galleries and artist websites, this is a good sign that your site offers quality information recommended by other professionals.
If however, you have joined a linking service that simply sets up reciprocal links between you and random others, such as a dog groomer, the search engine’s spider will interpret this as a ploy to get more top search results and not a suggestion as to the value of your website. So employ only valid techniques that actually provide a benefit to your customers.
This article was written by Steve Morris. Mr. Morris runs New Media, a Colorado web design Company located in downtown Denver, Colorado (http://www.NewMediaDenver.com). Mr. Morris is a highly respected Denver Search Engine Optimization specialist, and he constantly develops and stays current with all the latest SEO and Link Building Techniques.
About the Author: This article was written by Steve Morris. Mr. Morris runs New Media, a Colorado web design Company located in downtown Denver, Colorado (http://www.NewMediaDenver.com). Mr. Morris is a highly respected Denver Search Engine Optimization specialist, and he constantly develops and stays current with all the latest SEO and Link Building Techniques.
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Print Article | Download PDF | 85 views | Aug 16 2007
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