E-Guide to On-Page SEO Services
Search engine optimization services comprise two basic techniques – On-page and Off-page optimization. Evidently, the former deals in optimizing web pages themselves, whereas the latter means optimizing the site using external sources. On-page optimization techniques, though considered to be less effective in comparison to off-page, do help in boosting your rankings.
The following areas need to be catered to when it comes to on-page search engine optimization:
1) Keyword research – An optimizer needs to undertake detailed research on the kind of keywords that are being searched by users looking for a certain product or service. This research will help in deciding on the words or phrases that should be included on your website's pages. The Internet is laden with resources that function as keyword finding tools and work on the basis of prevailing Web user trends.
2) Content – Without relevant content, you cannot do much with your website. When it comes to SEO services, the written matter can be quite decisive. You should make sure that your content is original – plagiarism can get you blacklisted on search engines. Also, try and make it informative as well as related to your important keywords. For example, a user looking for universities in London should not be led to a page talking about hospitals in London. This reduces the repeat value of your pages.
3) Keyword density – Just researching on keywords will not suffice as far as SEO is concerned. To get your site crawled by search engine spiders, you need to use those words or phrases in your content. Average keyword density on a web page is known to be four percent; however, it can vary for different search engines. Also, spread your keywords judiciously throughout the page, so that it does not look like an attempt to stuff words unnecessarily.
4) Site navigation – Your website should be easily navigable and presentable for the success of your SEO campaigns. If your visitors are able to surf your site without too many hassles, you will be able to retain their interest, and even go on to convert them into potential buyers. A website without proper internal links will not be able to hold the user's attention.
5) RSS feeds - Known as Really Simple Syndication, it is used to create feeds of content that is constantly updated on your website. It helps in faster crawling of your pages by search engines.
Companies offering search engine optimization services always consider the aforementioned points as their areas of focus, because they go a long way in determining the success of your online marketing campaign.
About the Author: Aisha Danna is a SEO expert , working on both off-page and on page Optimization. Her extensive knowledge of link building and article submissions have boosted search engine rankings of numerous websites. She is currently working with ePuple Media as an SEO expert.
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Print Article | Download PDF | 68 views | Jul 18 2007
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