Google AdWords introducing Radio Ads
Google’s commitment to enhance user experience takes headway as Google is all set to broadcast Google AdWords over radio. As per reports, Radio Ads by Google AdWords shall stay abreast of the Google’s tradition of highly targeted, minimally intrusive and cost-effective advertising.
With Radio Ads, Google visualizes a tomorrow where the gap between relevant enriching information and advertising will further narrow down. Google seeks to utilize GPS location-based delivery in radio broadcasting to circulate highly targeted ads. In so many words, the CEO of Google envisages a tomorrow when his in-car-radio would personally address his needs, as he would cross a relevant store.
This vision of Google took a real garb last year only, when Google acquired dMarc Broadcasting, Inc., the California based digital solutions provider for the radio broadcast industry, in mid January. Google integrated dMarc’s innovative radio broadcasting technology with its enormous online advertising system and introduced AdSense for audio API to make possible a seamless user experience for the radio advertisers. Ever since, Google has been beta-testing radio ads across 19 Greater Media radio stations (Detroit), Broadcast Electronics (BE), ENCO Systems and LAN International's VIERO, to offer highly refined and useful radio broadcasting of Google Ads. Garnering partnership with as many radio broadcasters as possible, including Clear Channel Radio with its 675 AM/ FM stations, Google has been arming itself to provide ample options and opportunities to the advertisers.
With beta-testing phase already over as per the latest news, Google is promising efficiency, accountability and increased ROI with radio advertising across US. Google AdWords shall utilize the innovative and robust digital advertising platform of dMarc in conjunction with Google AdWords for Audio Interface, to let advertisers launch their ad campaigns targeted by location, station type, day of the week, and time of the day. Unlike ever before, the interface shall also let the advertisers view strategic information regarding the exact time when their ad was played. The advertisers shall be able to directly connect to radio stations and efficiently purchase and track their ad campaigns. Google plans to implement set price ad model for Google’s radio ad, rather than its customary ad auction model.
Google Radio Ads promise to capture the radio broadcast media effectively and innovatively for a much-reduced cost per advertisement. Venturing into offline broadcast platform, Google is all set to reach the common man beyond the approach of the Internet. Creating ripples of anticipation and speculation across the online industry and the radio broadcasting business, Google’s radio advertising is all set to expand the archetype of Google AdWords!
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