Search Engine Optimization Simple Guides
Search engine optimization is very important to a website. Having it done well will improve the volume and quality of traffic to your website from search engines. I now would like to write down some tips for your considerations.
1. How Google Measures Link Popularity
Higher link popularity scores means higher search engine ranking. Link popularity is by far the most important factor for determining your search engine ranking. You need to know what link popularity is, why it is so important, and how Google measures your link popularity (over 50% of all search engine traffic comes from Google, and if you can get to the top of Google, you will raise to the top of the others search engines as well).
Here I would suggest you a useful website which contains link popularity measuring tool and other SEO tools. You could see the link popularity from Google Yahoo and MSN as well as the history report.
http://www.iwebtool.com/tools/
2. Optimize the Title Tag
Remember to include 1 or 2 of your most important keyword phrases in the title tag, but don’t just list keywords. You need to write good sentences to include them. If you just list keywords, the title tag will be viewed as spamming the search engines which can ultimately lead to being blacklisted from the SEs.
Make your title appealing to humans! Don’t forget that even if you get that top listing in the search engines, our listing still needs to say something that makes the surfer want to click your link and visit your site.Since the length of your title tag could cause some engines to crop it, I suggest to place the keywords at the beginning of the tag when possible to decrease the risk of having them cut off.
Another trick is to write separate title tags for each page of your website with its own keywords that relate to the page that it appears on.
3. Meta Tag Optimization : Description
You need to write appropriate descriptions, as some search engines display this description in the search results, make it more appropriate to your site. Only targeted keywords would go into description. Do not flood the description with more keywords. As I always said, place the most important phrases at the start of the description, in order to make sure, even if any search engine omits some part of the description, the important phrases will still be displayed. It’s better to write no more than 15 words in this tag.
4. Meta Tag Optimization : Keyword
Include only the keywords that would appear in the body text, and no more than 10 keywords. Adding alternate spelling of words (including typos) and synonyms of those keywords would be better.
5. Article Marketing:
Content is the king. Writing articles is a great way to build up the link popularity. It gives you life-time links. However, we know the fact that more and more articles are added to article directories everyday. Our new created articles will go lower in the listings. If we constantly and consistently submit new articles, then we would continue to reap the benefits. And remember, always close the articles off with a link to your site.
About the Author: Resource from Zeal of Internet Marketing (http://www.zoimarketing.com), a personal blog focusing on webmaster related subjects. Michael Deng is trying to point out the best ways to create a nice-paying home job for you.
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Print Article | Download PDF | 100 views | May 06 2007
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