Internet Marketing Strategies
Marketing assumes the task of guaranteeing the conditions of communication and information that allow demand for need fulfillment to be met through production of goods and services. Marketers have long realized that it is just as important to organize the "demand" as it is to organize the "supply." Thus, one can appreciate the extraordinary daily task before these two enterprises as they manage their message.
Yahoo has a standard traditional focus on Internet Marketing. They seek to create and retain satisfied customers by providing a rich mix of services, tools, and content to meet all or at least most of their vast client's needs. A close look at their website demonstrates a variety of tools, links, scrolling messages, news flashes, etc. and an abundance of content. Yahoo has confidently place their marketing emphasis on virtual and network organizations with a clear mandate on establishing business partnerships.
On Google's austere home page you'll find a search bar and a few menu items and their logo…and that's by design. "...there has been a stark difference between the two since day one. Google has strived to remain simple and clear cut while Yahoo strikes many as complex and varied. Not to say Google doesn't provide a variety of tools and cutting edge services, they do, but Yahoo is more of a "media driven" company while Google remains a "technology driven" company."
In support of these findings, according to Cindy McCaffrey, head of Google's marketing department, "We have done virtually nothing to market the brand." Based on a decision early on to invest in innovative technology, Google chose not to implement an active consumer marketing or advertising campaign on or off line. Because of this clear focus on the user and delivering a product that stands above the rest, arguably 50% of all web searches start with Google.
If anything is to be said about Google's Internet Marketing, it is the skillful ability to promote from within… Google is the biggest player when it comes to programs which have become marketing tools onto themselves, i.e. Google, Froogle, Adwords, Google Directory, Google Blog, Search Google, Mobile and specifically Google Earth, which appears to the geographical tool of choice for every broadcast news division.
In light of Google's recent 1.65 Billion acquisition of a non-competing content provider, this discussion might have ended here. However, by adding more media, i.e. movies, new tools and services, and increasing content to their families of sites, Google may have just adopted its' current marketing strategy from Yahoo's original vision.
About the Author: Gabriel Rise has been working at dissertation writing writing service for several years. You can ask her about customer service at why Ma-Dissertations and thesis writing service that you have.
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