Prepare For The Unexpected
Would not it be nice if there were a single Sales Lead convention people could go to every year? In it you would find a room filled with people waiting to be sold to. You do not have to look anywhere else for leads, because all of them are in a single room, and you just need to prepare for that one massive event.
Wishful thinking. Instead you are left to find the leads on your own, and the true savvy marketer understand that you never really know when those opportunities are going to come along, so you always have to be prepared for them.
This is about keeping your eyes open and your ears to the ground. You should always be up to date on your business card printing and make sure those cards are easy to reach at a moment’s notice.
I know the feeling because I have been there before: you are talking to someone while at a store, or waiting in a reception area, and you realize they have interest in your business. You reach into your pocket only to realize you did not bring any cards. Why would you? You were not expecting to find a sales lead after all, so instead you have to write your name on a scrap of paper, or something else equally shabby. Watching the person walk away, you can just feel the sale already slipping through your fingers because you were not prepared.
Handing someone a business card is going to be part of your first impression you make with them. The person who always has a business card with them and ready is the person who looks professional and prepared. They have their act together and can be trusted to do the best job possible.
You are paying for business card printing, so you might as well get your money’s worth by always having those custom business cards on hand and ready no matter what.
It does not matter if you are just going out to relax on the weekend. At least keep a few cards in your wallet at all times. It is not as if it is that difficult to keep some on you. Business cards are specifically designed to be easy to carry around, and easy to slip in your pocket when someone else hands you one.
Sometimes all a sale needs is a card so the person can remember you down the line. Never let yourself be without those cards.
There is never going to be that Sales Lead convention for you to conveniently get all your leads at once. Marketing is often unexpected, and those who excel at it are those who plan ahead and are always ready for when a sale pops up. You need to be sure you are one of those people ready at a moment’s notice, and never let a sale slip through your fingers.
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About the Author: Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
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Print Article | Download PDF | 14 views | Sep 22 2008
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