On-Page Optimization
On-Page optimization deal with all the code modification related issues, META tags update, image optimization, fixing all dead and broken links as well as every other technique that needs to be authorized at website administration level.
On-Page factors are related directly to the content and structure of the website. This normally consists of pages written in the Hyper Text Markup Language but also applies to other document formats that are indexed by search engines. On-page optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text. It may also involve reducing redundant HTML codes produced by Web page authoring tools and restructuring the site to produce better-linked and focused page content.
Main steps of On-Page optimization:
Optimizing website design for search engines
Title & META Tag Modification
Image Optimization
Links Optimization
Search Engine Submission
Tracking SEO Techniques
Optimizing Website Design for Search Engine (Solving all design related problems)
Design of a website affects optimization plan. It is always convenient for website optimizers, if the website has been designed with SEO in mind. If not, then you need to modify the website according to your SEO plans. Search engines love simple websites, complexity of websites can decrease the SEO prospects or make it complex.
Search Engines Crawlers face problems in reading and indexing websites with-
Dynamic URL’s – Search Engines typically will not list any dynamic URLs. Dynamic URLs are usually used on database driven sites, or sites that are running scripts. A sample dynamic URL might look like: http://www.weblinkalliance.com/content.asp?contentpage =482737
A URL is defined as “dynamic” by the Search Engines if it contains any of these special characters: (? & % + = $ cgi-bin .cgi).
A URL containing any of the above “dynamic” attributes will most likely not be indexed by the Search Engines at all.
Solution: Create static, standard web pages for your content. Do not use Dynamic URLs.
Integrated Java Script code on a web page – Links embedded in JavaScript, for example rollover and open menus, cannot be spidered by Search Engines.
Solution: If you wish to keep your DHTML (JavaScript) dynamic links, add a “bottom of the page” menu with links to major pages in your website, or create a “site map” and include a link to the “site map” on every page of your website. The Search Engine can then spider your site from the site map.
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