Online Business Promotion: Part 2
In this section we will discuss various online business promotion tools.
SEO (Search engine optimization) Services
There are more than 110 million websites resident on the World Wide Web, and by the time you finish reading this, this number would have increased exponentially. This coupled with 824 million web users, the need to be prominently visible on the Internet gets compounded. This is where SEO comes into play.
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. The earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site.
SEO is emerging as effective tool for reaching markets across the world.
E-mail Marketing
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Email marketing is an extremely cost-effective marketing tool and when used properly, can catapult your sales to new levels. Whether your business is found solely online or is a mom-and-pop store whose greatest technology is the thirty-year-old cash register, your business can benefit from email marketing. In this age of high technology, you can use email almost as an automated marketing staff member.
Email can be used to turn those with no interest in your product into prospects, prospects into customers, and then follow-up with customers.
The simplicity and economy of e-mail marketing campaigns are their biggest strengths.
Social Media Optimization
Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
Industries like beauty products, real estate, computer and other personal devises can benefit heavily from social media optimization. Social media marketing passed the tipping point towards widespread adoption by Fortune 500 companies. Marketing performed through social networking sites is making waves in advertising industry........
About the Author: Yellow Pages India: Free business directory, List your local business, B2B portals are some of KRAs of Sanjeev Pandey who is associated with Bizedia.
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Print Article | Download PDF | 12 views | Aug 12 2008
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