What is Adsense and how it helps in earning?
Before looking at AdSense, I feel that it is necessary to give a brief description of pay per click advertising. The biggest and most powerful ppc system is called Google AdWords.
AdWords
You will have seen AdWords in action before. They are those little text ads that appear down the right hand side of Google’s search results. They are an amazingly powerful method of advertising. The ads you see are 100% related to the keywords that you type into a search. This means, that as an AdWords advertiser you are capable of displaying your ads in front of an audience that is already interested in your products or services. Never before have businesses been able to conduct their advertising in such a highly targeted manner.
If your internet company rented holiday properties in Spain for example, you could set up your AdWords ads to appear ONLY when someone typed in keywords like “Spanish, Spain, holiday, rental, villas, apartments, properties etc.”
Of course, this all comes at a price. As an advertiser, you have to pay Google every time somebody clicks on one of your ads. Not knowing how to cost their system, the geniuses at Google came up with the idea of letting their advertisers bid against each other for the value of their chosen keywords.
This means, that if I wanted my ad to be displayed the most often when someone types the key phrase “Spanish holidays” into Google, I would have to out bid the advertiser who currently comes top of the list for this key phrase.
The Internet has matured as a result of ppc advertising. The embarrassing days of the Dot Coms are well and truly behind us. The value of online businesses can now be measured because ppc advertising is a dynamic system that reflects real-world supply and demand.
With ppc advertising, Google has enabled small online businesses to flourish, whilst making tens of billions for themselves.
AdSense
With their follow up program AdSense, Google created an opportunity for everybody to get a share in this lucrative market.
AdSense is an extension of the AdWords program that allows any website owner to place AdWords ads on their site. However, the difference in this system lies in the fact that the ads displayed come not from search phrases, but from the content of your site.
As an AdSense user, Google gives you a piece of JavaScript that has your unique id embedded within it. This enables them to track the performance of the ads on your site. You simply paste this code into the html of your website.
Then, when someone views your site, the JavaScript automatically fetches ads from the Google server and places them on your page. Google does this with its advanced content recognition technology. This technology is so clever, that it knows which country you are viewing a site from. It then places country specific ads accordingly. For example, if you had a site about fly-fishing, people viewing your site in Australia would see ads for Australian fishing tackle retailers, and in the USA people would see ads for American retailers.
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Print Article | Download PDF | 19 views | Jul 17 2008
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