Marketing Your Day Care Locally
You don't want to spend a fortune, you just want to market your day care effectively in your locality but the burning question remains; 'How do I do it?'. Truly, it's not that difficult, just takes a little hard, consistent work. Your first port of call should be the printers with your stationary order which should comprise the following;
- Letterheads - Business cards - Small flyers/brochures for distribution. These should offer a tantalising taste of all that is good about your day care including;
- What services you offer - Any obvious benefits you offer over and above the competition. - All contact information - Offer a reduction in fees upon presentation of the flyer (two weeks care for the price of one).
Consider hiring some people or a reputable company to put flyers on cars for you (particulary ones with car seats). Don't break the law so double check the appropriate city ordinances before you go plastering your town with advertising paraphenalia.
It is worth checking into mass mailings out of your local post office ensuring that the direct targets are subdivisions containing lots of young families and not retirement communities (having said that, I have had many a grandma forward my flyer to her children for their children!!!).
Next it's time for you to step out and do a little leg work and local networking. On this particular mission think places of congregation for locals, especially anywhere they have to hang around for significant time periods with nothing to do;
- Doctor and dentist waiting rooms - these places are crammed full of potential clients. - Any and all clinics where pregnant women attend...do I need to spell it out? - Be creative and think of places where you have a captive audience, where people are waiting around and desperate enough to read advertising literature (think cereal boxes!).
Trawl around for;
- Check out public buildings for community notice boards - Stores that post advertisements (or just ask nicely!). - Local financial institutions - banks and credit unions often have bulletin boards.
Try to arrange a meeting with the local schools and see if they would allow you to post a flyer on their notice board. Get friendly with the principal and ask about giving an informative, child care related talk at a PTA meeting or an educational/careers speech to the kids (remember, they'll go home and talk about you).
These are just a few easier ways of marketing your day care locally. So, what are you waiting for? Get yourself out there.
About the Author: Find out about childcare from Fiona Lohrenz who has run her own day care for the past 10 years. She incorporates all that knowledge into her website and her 'Start a Day Care Business' DVD guide: Start A Day Care Business DVD Find her at: ChildCareOnly.com
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