Why a Compelling Press Release is Your Company's Best Friend
Chances are that whether you are the owner, manager, or public relations director of a company, you are always looking for ways to be in the public eye. While advertising is important, it doesn't provide the credibility that PR can. Marketing guru and strategist Al Ries says , 'For most companies today, PR is far too important to take a backseat to advertising. In many ways the roles are reversed, PR is in the driver's seat and should lead and direct a marketing program."
A smart way to apply Ries's advice is to secure valuable publicity for your company by appearing as a guest on talk radio. It's a great vehicle for speaking directly to thousands (and sometimes millions) of listeners tuning in to hear what you have to say! One of our clients have said it best when they told us, 'Our sales have grown into millions per year from talk radio interviews alone! Consistent talk radio publicity really delivers exposure that is worth its weight in gold."
Imagine that being your success!
Appearing as a guest on talk radio is a fantastic marketing medium, but if you are not media savvy it is difficult to know where to begin. Your first step: write a powerful press release focused on talk radio. But hold on one second. It is good to know that there is more to writing and distributing a press release than meets the eye. Make sure that all of your time and work is channeled into the write direction. How to Get Started
The most challenging part of writing anything is getting started. Looking at a blank page with a head full of ideas can be frustrating. Which one is the best? Which one will interest the producers?
The first step is to understand that you're writing to radio hosts and producers who are inundated with press releases and phone calls every day. They are looking for the hottest show ideas that their listeners will enjoy.
So, come up with a show idea. Is this easier said than done? Well not necessarily easy, but it is your chance to flex those creative muscles. Think about how you can tie your product, service or message to a newsworthy story that would grab the attention of a producer. Think outside the box a bit!some of the best radio show ideas live there!
Once you have a show idea it is best to ask yourself the question: Why would an interview choose me? The answer is easy: They want experts, not just anyone voicing their own opinions.
And, you are an expert! Think about it: who knows your product better than you? You can talk about the problems your product solves with more knowledge and enthusiasm than anyone else out there.
With a good show idea that ties your message into the news -- combined with your experience and expertise on the subject -- you now have the tools to start working on a radio release that will get producers calling you!
If you would like to learn more about gaining media attention for your company, product or service, without the financial burden of monthly retainers, Marsha Friedman is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Marsha Friedman has the ability to get the media attention that you desire without costly monthly retainers .
About the Author: Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.
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