Business Card Design Tips
Pull out your business card right now and take a good look at it.
How unique is your card? What does it have that other cards don’t? Did you get the most basic business card printing done? If all your card has is your name and contact information you’re wasting a prime marketing tool by failing to give it any kind of personality.
What you do to your card is going to be up to you and what you think will work for your particular industry. Steps for making your card unique can be as simple as adding a distinctive quote to it or adding a small map that shows people how to get to your building.
Placing a map works for multiple reasons. Not only is it different but also it’s useful at the same time. You might be able to put other useful bits of information on your card, such as a conversion chart if you happen to work in an industry this will work for. Only you’ll know enough about your industry to know what kind of quirk will work best for your card.
After you’ve taken the time to add something different, is there still some white space left on it? Is there room for people to write down a quick message if they need to?
A lot of people like to add additional facts about a person on the business card to help them remember, but if your card is so cluttered that they don’t have any space to you might’ve just hurt yourself.
What you need to do is juggle between having enough unique details on your card and enough space to still make it functional. Talking to your online business card printing company can help you get a feel for what can be done in order to make your card both exceptional and functional at the same time.
You might also consider the placement of the words on your card, and also the size of the print. This last detail is quite often overlooked.
Many people when getting business card printing aren’t considering how easy it will be for others to read the information, especially if their focus is on getting a gimmick to make their card stand out.
For those whose eyes aren’t as good as they once were, having print too small for them to read without reading glasses is a great way to get them to throw that card in the trash. If this isn’t your goal, you might want to make sure your print is large enough to be easily seen by everyone. Once again, your online business printing company should be able to help you make sure that your card remains functional.
The trick here is balancing creativity with functionality. It isn’t always easy to accomplish, but if you can, you’ll have yourself a card considerably stronger than most people.
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Print Article | Download PDF | 33 views | Jun 30 2008
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