Crazy Money Creating Automatic Emails
If writing powerful sales copy is not your strength then the idea of writing a set of emails is a job that is never looked forward to. Unfortunately it is one of those jobs that cannot be avoided if you want to take advantage of your email list and use the auto-responder facility. Psychologists have proved that most sales hardly ever come from the initial visit to the product sales letter. The best that you can hope for is to record the email address of the visitor who has expressed an interest in the product. The aim of the auto-responder emails to to contact the visitor, generate interest and extract the order.
So what should be in the content of these emails? You could simply write about the product, or fill the email some other 'interesting' topics. This type of email can be important when building rapport and trust with your potential customers, but unfortunately they don't convince the reader to order anything.
Without any doubt, you need to be able to write professional emails that that will bring in the orders. This is easy to say but really difficult to do well. You could, of course, pay to have the copy written. Alternatively, you could save the money that the outsourcing costs and spend it on something else instead! Good sales copy is very expensive!
Can you learn to write killer emails for your auto-responder, yourself?
Well there is a well proven three email approach that works in almost every case. This method is simple and the skill lies in getting the content right. It is important to understand the overall pattern that the auto-responder emails must conform to.
Email 1. This first email is all about building a relationship . This is a soft sell email, one which states very clearly what the product features and benefits are. This email acts as a foundation and describes the product in some detail and tells why the reader will find the product invaluable.
Email 2. The second email is the most important of the three. The first email described the product. so this email is about removing any barriers to a sale. The simplest way to achieve this is by creating a set of questions and answers. You ask the question on behalf of the reader and then provide an answer that places the reader into a buying state of mind.
Email 3. This is obviously the killer email that gets the sale. From the previous two emails You have earned the reader's trust , built the product familiarity and removed any barriers that prevented the reader from buying. So now it is time to ask for a purchase. The best approach is to produce a list of killer bullet points derived from the product and then to provide a click-through to the product purchase.
In order to conduct an effective auto-responder campaign it is essential to thoroughly know your product. Before you start any of the emails, read all of the product material and identify the main bullet points. Examine the product carefully and identify what it does, then identify how this will help the purchaser. The secret is always to sell the benefits rather than the product. It is important to place yourself in the position of the purchaser who has got to be able to see what benefits the product will bring to their lives.
The greater the benefits, the greater the likelihood of a sale.
The ability to write good copy for these emails is a good skill to learn as it will dramatically impact on your bottom line. Writing good copy is basically about attention to detail and practise and as long as you follow the three email approach you will be able to write successful and effective copy.
If you feel that you could do with a helping hand, then there are packages available of pre-written emails aimed at specific Clickbank products. These sets of emails are hand crafted by professionals and their cost is reduced by being shared amongst a number of users. Typically these packages are restricted in availability in order to protect their effectiveness in the product market place. If you can find these packages of ready made emails then all that you have to do is add them to your auto-responder and wait for the orders to arrive.
About the Author: Roger Titley manages a successful internet marketing business about Cash Creator emails. Visit the web site http://www.crazycashcreator.com to find killer email content for your auto-responder. If you want to learn how to make real money from the internet then visit http://www.themillionaireaffiliate.com
More articles by nemus1
Print Article | Download PDF | 40 views | Jun 28 2008
|
|
