Building a Strong Relationship
The marketplace is overloaded with people trying to get the everyday person to come in and shop with them. As technology increases there are more and more ways for people to target one customer base or another. People have figured out ways to gets ads into every single possible spot in our society that they can think of.
When staring at a marketplace like this as you prepare to get your marketing budget set up, it can be a daunting task trying to figure out how to best go about approaching people.
Many companies attempt to use that money to get their message into a person’s face whether they have any interest in it or not. There’s a reason why pop-ups became so prevalent shortly after the internet was tapped as a source of advertising. Here is a perfect example of a form of advertising meant specifically to force a person to see it whether they have any interest or not.
But ask yourself, how often do you really stop to even look at those pop-ups? In fact, how often are you downright annoyed by their very presence when you’re trying to go about your business?
The same could be said for the type of advertisements that use flashy images or colors meant to get people talking more than get people interested in business. I’ve seen plenty of these ads that seem to have no purpose other than shock value.
Both of these styles will get people looking at you, but what will they being saying? Any attention is good attention isn’t always going to be a true statement in the world of advertising, especially if you’re coming closer to offending people than to getting business from them.
What you need to focus on doing is building trust with them. Your voice doesn’t always have to be the loudest to get noticed.
Take brochure printing as an example. If you design an elegant looking brochure that gives a person all the information they need about you so that they can make a smart, informed decision when it comes time to buy, you will have taken a much further step towards gaining their long term business than the ad that was only trying to shock.
Newsletter printing is another good example of the kinds of advertisements that work without a flashy image. That doesn’t mean you can’t add a bit of flare to your newsletters, but the main purpose of them is to let a person into the inner workings of your company. You can tell them who the people are working for you, how you got started, and invite them to learn more if they want to.
Brochure printing and newsletter printing aren’t always going to be the most extreme forms of advertising, but then, it isn’t always the flashy car that people are going to go out and buy.
If you walk up to two people on the street and one of them has covered himself with bright paint and is screaming at you, while the person standing next to him is dressed in a business suit and calmly and politely introduces himself, who are you going to trust more? Ask yourself that question the next time you start to design an advertisement.
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Print Article | Download PDF | 21 views | Jun 24 2008
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