Original Advertising Ideas
With the average person exposed to hundreds or even thousands of advertising messages a day, it can be hard to get noticed. With so many businesses trying to reach the masses, they’re missing the individuals. This is a great place for you to get your business noticed – by reaching individuals with custom catalogs, flyers and personalized booklet printing among other ideas.
Of course there are many inexpensive ways to reach individuals; you just need to get a little creative. Consider using the following original ideas to reach the specific consumers you’re targeting:
Door hangers: Instead of using the traditional cardboard door hangers with a cut out for the knob, you can use catalog printing pieces or booklet printing pieces and stuff those into clears sacks that hang on doorknobs if you want to get out more details about your product or service.
Flyers on cars: This isn’t a new tactic, but targeting the cars you advertise on is. For instance, this technique works especially well if you want to target people that drive a certain type of vehicle. You can leave flyers for gas efficient cars on the windshields of SUVs, trucks and cars that you know don’t get good gas mileage. You also don’t have to use flyers; you could leave catalog printing pieces or any other kind of print material on cars.
Walking ads: Hire someone to wear a sandwich board that advertises your product. That person can ride in elevators of buildings when people are arriving for work and when they leave; they can stand at bus stops or train stations or just walk around downtown where drivers and walkers will see him. Have this person carry some custom catalogs to hand out to prospects.
Projector ads: You can project your ad onto the side of a building at night. First, find a windowless side of a building that has a lot of nighttime traffic, particularly foot traffic. You’ll need a somewhat tall building, at least three stories high. Ask the owner if you can project your ad on her building at night. Then ask the building owner across the street if you can install a projector to project your ad or logo on the first building. This can be a cheap way to get your advertising seen by the same people that are seeing billboards in the city.
T-shirts and other clothing: Wear t-shirts and other clothing that has your logo and a call to action on them such as “Call us now to get a discount on your next purchase.” You can have your family and employees wear these around town too.
Hand stamps at concerts and other events: Any event that requires a hand stamp for readmission, such as a state fair, concert, or amusement park, can be a prime advertising opportunity. You can pay for the ink and the stamp, and include your logo on it – people will look at the stamp every time they have to show it to someone and it’ll be on them all night.
All of these ideas require a bit of creativity and time. But the payoffs can be huge because of the low costs to pull these off.
About the Author: Visit these pages for more information on catalog printing, booklet printing and custom catalogs.
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Print Article | Download PDF | 13 views | Jun 16 2008
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