The Secret of Success in Selling
The Secret of Success in Selling by: Andrew Molobetsi Owner: Andy’s eBook Club Date: June 11, 2008 What is the Secret of Successful Selling? Let’s start with the definition of the word selling. There are many definitions of the word selling. But for our purpose, “selling” can be defined as persuading or convincing people to buy things they may or may not want or need. Or simply put, selling is the exchange of goods or services for an agreed sum of money. So what is the secret that enables successful salespeople to succeed in persuading or convincing other people to agree to buy huge volumes of goods or services from them in exchange of large sums of money? Another question is: What are the factors that separate successful salespeople from mediocre salespeople? Well, there are a number of answers to this important question that can bring a shining light to this mystery surrounding one of the oldest professions in the world. The Seven Factors That Separate Successful Salespeople From The Mediocre Salespeople. • Successful sales people have more customers that buy from them on a regular basis than mediocre salespeople have. How do they do this? They do everything in their power to attract sufficient customers to support their business. • Successful salespeople keep their customers happy and keep reminding them to buy more goods or services from their business so they can earn a lot of money in commissions. hey are always hungry for more money. Mediocre salespeople are satisfied with their current lowly earnings, until the money runs out, and they have to start all over again to look for new prospects to whom they can offer their goods and services.
• Successful salespeople know that when a sale is made, it’s the beginning of a successful relationship with their new customers. They take advantage of the relationships with their customers to grow their business to new heights. Mediocre salespeople, on the other hand, are simply not concerned with developing any further relationships with new customers beyond the current sale.
• Successful salespeople ask their customers if they’re happy with their current purchase, and go the extra mile in their effort to help the customers solve any problems they might have. Mediocre salespeople overlook this important step in the sales process, ignoring the fact that they’re leaving money on the table. As far as they’re concerned, there’s no looking back once the sale is concluded.
• Successful people plan where, when and to whom they’re going to make their next presentation for a successful sale. They also make appointments with their prospective buyers before each visit. Mediocre salespeople do not have the time to plan for anything. They are inconsiderate of other people’s precious time. That is why just budge in unannounced on prospective buyers regardless of the fact that the other party is very busy.
• Successful salespeople are never satisfied with the way they’re currently doing business. They strive to improve their selling techniques by attending regular training courses, seminars, networking meetings, or any other event that can help them improve their selling skills. Mediocre salespeople regard this step as a burden on their shoulders and do nothing to improve their worsening situation.
• Successful salespeople view selling as their one and only career every day of the week-- all year long. Mediocre salespeople, on the other hand, do not know whether they want to make selling their career or not. They’re just chugging along like a tired coal train with no fixed destination in the distant horizon.
In conclusion, we have seen what factors separate successful and mediocre salespeople. We have also seen the reasons why successful salespeople are successful, and the reasons why mediocre salespeople are just that—mediocre. It is these factors that determine the difference between success and failure in any selling business.
And that is the Secret of Success in Selling. ********************************************************
About the Author: Andrew Molobetsi hosts an electronic products download website, Andy’s eBook Club, at www.andrewmolobetsi.com.
Visit the website for premium downloads -- from value-added ebooks, list-building scripts, and email autoresponder test-drive offers.
Contact Andrew Molobetsi at andy@andrewmolobetsi.com.
More articles by andrewmolobetsi
Print Article | Download PDF | 43 views | Jun 11 2008
|
