Stock exchange Private Label of Russia
Any producer (FMCG or DIY) in
an interactive mode can submit the application for participation in tenders to
manufacture Private label for leading trading networks of Russia; the form can
be completed online at the site www.retailexperts.ru/birzha-eng
Having
taken advantage of the given service, retail networks have an opportunity to
reduce the time for market analysis, and also receive the choice of partner in
carrying out primary negotiations. To receive product samples, all that is
needed is the completed application for the actual or perspective cost positions
by way of introduction using Private Label, and to specify the
requirements regarding the goods.
"Stock exchange Private Label of Russia" gives
new opportunities for producers of qualitative production (FMCG
or DIY) and for retail dealers. The first receive an additional
resource for increase in a sales volume and loading of capacities; the second
essentially are given the choice to expand their opportunities using application
criteria and from preliminary data can reduce the cycle from development to
production of Private Label prior to stocking inventory.
The given service also is convenient, and with cooperation with
European producers, Private label is ready to collaborate with the
Russian networks. Until now, logistical factors prevented development
of cooperation with foreign partners – namely, no corresponding infrastructure
in Russia for acceptance and performance of orders (a warehouse, office,
transport), and the retail network could not (or would not be able to) place
regular orders directly in the country of the producer, and at the same time
were severely limited under international contracts. In addition, inclusion in
the system of delivery using such international companies as Schenker or DHL did
not promote optimization of product costs.
About the Author: Michael Morozov, www.retailexperts.ru
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