HOW TO USE ARTICLES TO DIRECT TRAFFIC TO YOUR WEBSITE
Articles should be included in the design of your small business website in order to direct traffic to the services and products you have on offer. The articles are normally there for all to read free of charge and play a significant part in your sales. You could also consider distributing your articles to other websites and as long as you provide a link to your site at the end of the article this, in turn, will draw more traffic to your own website.
There are ten influential words to bear in mind when you are at the designing stage of your website. Those in the know about selling use what is called "hypnotic" selling methods on a regular basis by selecting the most effective words and phrases when promoting their products. The following words will grab the attention of the customer and encourage them to want to buy your products or services.
1. Tips
2. Free - use sparingly
3. Free (although this word should be used sparingly)
4. Method
5. New
6. Successful
7. Method
8. Success
9. Technique
10.Tips
Listed below are a few examples of attention grabbing words used in article headlines.
*New Sales Techniques and How To Profit From This Exclusive Opportunity
* An Exclusive Opportunity to Profit From New Sales Techniques
* New Techniques Revealed For Recession Proofing Your Business
Did you feel those headlines grab your attention? You may have noticed that each of the headlines contained at least two of the powerful words mentioned earlier. You should use as many of these and other "action" words to stimulate the interest of your customers and fuel them into buying your products and services.
You can make the design of your small business website work for you by creating a brand new webpage for every article you write. You should also maximize your articles to ensure they are search engine friendly.
By the use of highly rated keywords and phrases along with Meta tags when your web pages are uploaded containing your keyword dense articles, the search engine crawlers will be drawn to them. Your site will then be higher in the search engine rankings and much more visible to potential customers.
If your articles are of a high standard, relevant to what you are promoting and original, they will create more exposure for your website along with demonstrating the finest of reputations to your potential clients.
Once this notable reputation is established by offering free articles of excellent quality and full of helpful information, people will be encouraged to have a look at your website and ultimately do business with you.
No one likes to be sold and they came for the information, but they will stay because the information helped them. If you can become and be seen as an expert in your field, you will in the end gain more customers, excited to do business with you as an alternative to the competition.
About the Author: For more website tips and to see what an XSitePro Website can do for your business, please visit my webiste.
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Print Article | Download PDF | 24 views | May 08 2008
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