Two Schools Of Thought Collide In MLM Prospecting
When it comes to Network Marketing there are two schools that collide today. The one that advocates the approach of your warm market in order to build your downline, and the new one that argues that multilevel marketing, albeit a unique business model, it doesn't stop being a business, and as such you need advertising to acquire new customers and distributors.
The crime of the old method is that it alienated a big part of the public from our business model. With the constant chasing of friends and relatives by desperate distributors with small lists, people shaped a very bad opinion about our industry and start avoiding it like the plague. We can't blame them for that as many members despite an initial no, kept insisting and following up on their prospects as the list of those who knew was finite and basically they had two choices, revisit everyone in the list or quit.
Fortunately, the new school of thought saves us from that shame by dictating that distributors should be using advertising in order to build their home based business. MLM is about bringing your message in front of interested parties and communicate with them in order to close the sale. That's the secret of having a constant flow of new prospects eager to hear from you about your opportunity. “Preying” on people you know that from the beginning are not interested in what you have to offer, is at least a waste of time if not something worse.
The days before the Internet those practicing the latter method used various publications or media like the radio to reach their target market. But when online advertising came into existence the whole thing really took off. Everyone could now start on a small budget to advertise his business and at the same time track his conversions. It was a real bonanza for the small guy that could now compete with those having deep pockets.
Another added bonus was the automation that the world wide web allowed. Anyone could set up a system that would drive traffic to a website, capture their email address and follow up with them on autopilot. That gave great leverage to marketers who used it and made many very successful.
With all those advantages the new practice gained great acceptance amongst the Network Marketers and many abandoned their old tactics in order to join the new trend that was evolving. Today the new model has many followers and is destined to eclipse the “usual” way of using your warm market for prospecting.
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Print Article | Download PDF | 48 views | Mar 06 2008
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