"Ethics and the Responsible Network Marketer" - The Purpose Behind the Book
Is this book really necessary?
After more than twenty years in the corporate world, ten of which included owning my own network marketing business, I felt it was necessary to really outline what ethics is, and what our role as network marketers needs to be.
After leaving the corporate world and focusing on network marketing on a fulltime basis, one thing was crystal clear: people are people no matter what business they happen to choose to be in.
I personally have an extreme passion for the world of network marketing, and even though in some cases our industry has been given a black mark, as network marketers I feel we have not only a huge responsibility, but also a massive opportunity.
What is that responsibility?
Our responsibility as network marketers is to build leaders in the global communities using an ethical base that is consistent, and treats others as we would like to be treated ourselves – and perhaps even better.
What is our opportunity?
Our opportunity is to build leaders using this ethical base, and have these leaders build millions of more leaders around the world, all using that same ethical base. Hopefully the end result will be not only a significant cleansing of the network marketing industry’s image, but will also leave the world a much better place.
“Let me give you the definition of ethics: it is good to maintain life and to further life. It is bad to damage and destroy life. And this ethics, profound and universal, has the significance of a religion. It is religion.” - Albert Schweitzer
During my time within the network marketing industry, I have been positively influenced by hundreds of professional network marketers. I also have met too many people within the industry that are the definition of why network marketing as an industry is shunned by the masses.
In life we get to choose who our mentors are, and I’ve had the pleasure of meeting several key people that I’ve been able to mentor with, a few of whom I would consider giants on this planet.
One of these giants is John Maxwell – an expert not only in leadership, but also in ethics.
“There is no such thing as business ethics – there is only ethics. People try to use one set of ethics for their professional life, another for their spiritual life, and still another at home with their family. That gets them into trouble. Ethics is ethics. If you desire to be ethical, you live by one standard across the board.” – John C. Maxwell
This book is a moral navigation tool for network markers that can be used in their day-to-day life.
It is my hope that this work touches millions of network marketers around the world. However, I’ll consider it a personal and professional success if I can convert one “non-responsible” network marketer into a responsible network marketer.
Please note that this book has been created without any political or religious slant, thus making it useful on a global basis.
“When I do good, I feel good; when I do bad, I feel bad. That's my religion.” – Abraham Lincoln
“I do not believe in the immortality of the individual, and I consider ethics to be an exclusively human concern without any superhuman authority behind it.” - Albert Einstein
…Ethics and ethical principles extend to all spheres of human activity. They apply to our dealings with each other, with animals, and with the environment. They should govern our interactions not only in conducting research but also in commerce, employment, and politics. Ethics serve to identify good, desirable, or acceptable conduct and provide reasons for those considerations…
Sincerely,
Kevin McNabb
About the Author: Kevin McNabb is a professional Network Marketer who retired from the corporate world after more than 20 years to pursue his real passion: helping people.
His corporate experience with Fortune 500 companies and Internet startups, coupled with his network marketing industry expertise, provides
him with a fresh perspective on such topics as: thinking, dreaming, ethics, attitude, people skills, leadership, habits, personal effectiveness,
decision making, personalities, power language, failure and adversity, succeeding, rejection, recognition, finances, marketing and sales.
Kevin is the Founder and CEO of Global-Networking-Online.com, a personal development portal for the network marketing and affiliate marketing industries.
For more information on "Ethics and the Responsible Network Marketer", please see:
http://www.global-networking-online.com/catalog/Ethics_Invitation_CB.html
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