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Direct Mail – Not What it Used to Be
The number of businesses using direct mail marketing now compared to how many used this medium 10 to 15 years ago is staggeringly higher. More and more marketers understand its effectiveness and are on the bandwagon - especially Mortgage Brokers. Yea... Direct Mail – Don’t Assume, Just Test and Track
Where to Start:Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should determine what you are able to spend for your marketing budget, spend it,... Reasons to still use Direct Mail
Reasons to still use Direct MailDirect mail is almost deemed old fashioned now a days with the huge move away from offline marketing towards online marketing but direct mail still is a very important marketing tool when used correctly. You probably d... Designing Your Direct Mail Ad to Get Responses
Do you frequently send out direct mail ads to prospective customers only to meet with little or no response? There are a few simple changes that your can make to your campaign that will more than likely boost your response rate significantly.The firs... 20 Tips for the Perfect Mailshot
You’ve heard the classic formula, AIDA: Attention, Interest, Desire, Action. But how do you grab attention, turn interest into desire and prompt an action that’s sure to get the phones ringing? Here’s 20 tips to ease you through the trauma of getting... Premiums and Freemiums- Who's Doing What?
Just like in the fashion industry, premiums have their hot sellers and their has-beens. The industry is sensitive to changes in technology that render some premiums obsolete, and to political events that affect the business climate. Stan Konik, P...
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